.Alok Retail India Ltd. (originally called Alok Homes & Apparels Ltd.) was incorporated in 2007 for the domestic retail business under the 'H&A' banner. H&A are value retail outlets, positioned as complete family stores for apparel, home textiles and accessories, offering quality textile products at affordable prices.

OUR VISION

To be the world's best integrated textile solutions enterprise with leadership position across products and markets, exceeding customer & stakeholder expectation.

OUR MISSION

We will: Offer innovative, customised and value added services to our customers, Actively explore potential markets & products, Optimise use of all resources, Maximise people development initiatives, Become a process driven organisation, Be a knowledge leader and an innovator in our businesses, Exceed compliances and global quality standards, Be an ethical, transparent and responsible global organisation.

OUR VALUE

Customer Satisfaction, Passionate About Excellence, Develop Human Capital, Fair To All, Concern For The Environment And The Community, Safety And Health, Responsible Corporate Citizen.
Design development and sampling forms a core part of our operations and a key differentiator in the way we do business. We have established design studios across all our plants, manned by qualified designers from reputed fashion design institutes. We have an active library of over 50,000 designs for knits and weaves, with an average of at least fifty new designs being added to the portfolio every day. This ongoing design development and extensive design database enables us to be a trendsetter in the market.